Building upon the success of the simplified 2022 mower product cards we applied customer insights to make comparison points visible at a distance for easier comparison shopping and a more prominent position of the QR code for ongoing education and easy ordering.
Consumer Viewpoint Summary:
Most often replacing a broken mower, consumer decisions are focused on the desired power source, ease of use, and price point
83% have done research. 72% online – 24% in-store
Top Comparison Points: Power Source, Ease of use, Horsepower, Cutting Width, and Mulching/Bagging Features