I used my hometown as design inspiration to create a look for The Home Depot’s two Halloween collections, ‘Grave and Bones’ and ‘Dead Water’ Collections. Savannah is known for being both haunted and a coastal city with plenty of marsh land and moss to reference.
There were several asks for this project:
- Two themes that look cohesive and match the product assortment
- Hangtags that build upon the hype of the infamous 12′ Skelly and highlight the new accessories available
- Highlight features and uses for specialty products within the assortment
- Interconnected messaging that encourages customers to visit the “endless aisle” (ecommerce website)