Organizer of Creative Content
I used my hometown as design inspiration to create a look for The Home Depot’s two Halloween collections, ‘Grave and Bones’ and ‘Dead Water’ Collections. Savannah is known for being both haunted and a coastal city with plenty of marsh land and moss to reference. There were several asks for this project:
Building upon the success of the simplified 2022 mower product cards we applied customer insights to make comparison points visible at a distance for easier comparison shopping and a more prominent position of the QR code for ongoing education and easy ordering. Consumer Viewpoint Summary: Most often replacing a broken mower, consumer decisions are focused …
Spring 2022 presented the opportunity to deliver a simplified and more informed iteration of the mower product cards. To aid customers in comparison shopping we used consumer analytics to develop a new hierarchy of information. The final concept features brand-colored headers, one branded battery/gas platform callout, specification icons that give the consumer easy-to-read comparison points, …
I was responsible for the supervision or design of all interior pages – articles, schedules, infographics and player profile pages. Overall creative direction was overseen by the Atlanta Falcons Creative Team as well as the cover.
The Living Showroom: Exhibitor Show is one of the largest trade shows for the tradeshow industry. Brumark Flooring supplies flooring for a large majority of the exhibitors at the event. We decided to show use Exhibitor Show as a Living Showroom. Visitors to the booth were provided with a map of the tradeshow highlighting flooring types and booths …
The client requested a simple logo that illustrates a client-centered focus while supporting them with all facets of event marketing and management.